KUALA LUMPUR: National carmaker Proton Holdings Bhd has unveiled the name of the first model for e.MAS, its new electric vehicle (EV) brand.
The first-ever Malaysian EV will be known as Proton e.MAS 7, marking the beginning of a new chapter in the country's automotive history.
Proton chief executive officer Dr Li Chunrong said the company's goal with the e.MAS 7 is to fulfil its promise of delivering Malaysia's first national all-electric vehicle.
"With the groundbreaking technology embedded in it, we are confident it will not only impress with its innovative breakthroughs but also deeply resonate with our audience on an emotional level.
"As we eagerly anticipate its imminent presence on the roads, we are excited to reveal more about the Proton e.MAS 7 in the coming months," he said in a statement.
Co-developed with Geely, the Proton e.MAS 7 is a C-segment SUV designed to cater to the needs of modern lifestyles offering ample space and utility.
It is the first model to feature the advanced global modular architecture (GMA) platform, ensuring superior performance, handling, and comfort.
With dimensions measuring 4,615 mm in length, 1,901 mm in width, 1,670 mm in height, and a wheelbase of 2,750 mm, it offers a spacious interior wrapped by a contemporary exterior design.
It boasts the world's leading 12-in-1 intelligent electric propulsion system, setting a new standard in its class by seamlessly integrating multiple functions into a single, highly efficient unit.
Additionally, the e.MAS 7 also features a groundbreaking cell-to-body battery architecture, which enhances structural strength, increase interior space, improves stability in high-speed cornering, and overall handling.
Additionally, the Proton e.MAS 7 also includes the innovative Flyme Auto Connectivity System that integrates with the local infotainment head unit (IHU) system.
The telematic service provider supports various advanced functions, bringing intelligent technology directly to the consumer.
According to Proton, it has invested significantly in the development of the Proton e.MAS 7's chassis to ensure exceptional driving dynamics suited to Malaysian roads.
The e.MAS 7 has undergone rigorous testing, with 700,000 manhours and 10 million kilometres of testing performed to verify its durability and reliability.
This comprehensive testing ensures that the vehicle is road-ready and safe.
Proton said the confirmation of the name and preview of this new model are expected later this year.
Since the announcement of the e.MAS brand name and the subsequent introduction of 18 Proton e.MAS outlets in June, Proton's subsidiary Proton New Energy Technology Sdn Bhd (Pro-Net) has now expanded its reach to a total of 29 outlets.
Pro-Net aims to have 25 Proton e.MAS showrooms operational before the launch of the public launch of the e.MAS 7.