KUALA LUMPUR: AirAsia is the first airline in Asia Pacific to implement light ticketing technology from Amadeus, a leading technology provider for the global travel industry, which gives travel agencies an even simpler way to book the airline’s content.
For the first time, traditional shopping, booking and back-office flows will be combined with real-time dynamic fares provided through AirAsia’s XML connection with Amadeus.
Amadeus connected travel agencies can view and compare AirAsia fares in the same screen as full-service carriers, something not previously possible. The new AirAsia booking process with Amadeus is up to five times faster than booking outside of the GDS.
Rayner Teo, AirAsia’s Group Head of Sales said, “We are pleased to offer travel agencies an easier way to book AirAsia’s extensive fare inventory, which will translate into an increase of flight bookings for the region.
“Amadeus is fundamental to our growth strategy moving forward. We fly to over 80 destinations around Asia every day and this partnership with Amadeus will allow us to reach a broader sales channel,” Teo added.
Key benefits for travel agencies, include mid and back-office integration and sales reporting as AirAsia flight bookings can now be fully integrated in travel agents’ internal reporting processes, allowing them to track their business performance automatically.
Other benefits, include all mid and back-office processes will be integrated, significantly reducing time spent on administrative tasks, following the same process as full-service carriers.
Amadeus and AirAsia also plan to work together to further enhance mid and back-office integration and sales reporting in select BSP (Billing Settlement Plan) markets.