SUBANG: Celcom Axiata Bhd launched the official logo of one of badminton's most anticipated tournaments, the Celcom Axiata Malaysia Open 2016, with a blast here today.
Badminton Association Malaysia (BAM) council acting president Tan Sri Mohamed Al-Amin Abdul Majid launched the new logo by smashing a shuttlecock against the LED screen on the stage, which the. unveiled the Celcom Axiata Malaysia Open 2016 logo.
Celcom Axiata in a statement said the logo is the embodiment of grace, power and Celcom Axiata's burning determination for glory.
The visual element of the masthead is composed of a shuttlecock smashed downwards with a fiery trail, combined with the stylised roaring head of the tiger - Malaysia's national symbol, it said.
"Its blazing chromatic colours are dynamic, lifted from Axiata Bhd's own corporate palette," it added.
Mohamed Al-Amin said Celcom Axiata could not have come on board at a better time as the title sponsor for the Malaysia Open as Celcom Axiata will inject a fresh and dynamic approach to showcase the event.
"This is the third year BAM is organising the Malaysia Open Superseries Premier and this is the most important year because it is the last Premier tournament for the Olympics' qualifications.
"The Badminton World Federation (BWF) is also assessing our organisation to determine the next cycle of Superseries hosts.
"With Celcom Axiata's support, I believe that this year's Malaysia Open will be on the best and most exciting ever held in Malaysia," he said.
Present at the gala dinner were Celcom Axiata Bhd chairman Datuk Seri Jamaludin Ibrahim and its chief executive officer Datuk Seri Shazalli Ramly, along with world No.2 Datuk Lee Chong Wei.
Shazalli said Celcom Axiata is honoured to be accorded the trust and to be associated with a sporting activity that unites all of Malaysia under one umbrella, as well as to deliver unparalleled experience and generate calibre players of great distinction.
"We are thoroughly grateful to be part of this epic sporting activity, which will enable talents to achieve the impossible and do the undoable aside by providinh them the dynamic drive to achieve greatness."
Shazalli also wished the best to the participating badminton players and extended his gratitude to the BWF, event partner and officials for placing their confidence and support in Celcom Axiata.
"Celcom Axiata is determined to enhance the renownee game of badminton with greater experience and heightened services for the game itself and its fans. Make no mistake about it, this is history in the making, and we will be part of it, one serve at a time," Shazalli added.