JOHOR BARU: Secoo, a Chinese online platform featuring high-end fashion brands, will make its Southeast Asian debut with a brick-and-mortar flagship store set to open at Forest City's shopping esplanade, the Harbour Commercial Streets.
The store, which houses international luxury goods by Louis Vuitton, Gucci, Prada, Givenchy, Cartier, Hermes, Fendi and more, is slated to have its grand opening ceremony in Nov.
The 7,500 square metre store, located at the shopping waterfront esplanade, will house 19 retailers.
Forest City's commercial development general manager David Cheung said the establishment of the Secoo store at the Harbour Commercial Streets marks the first move by the China luxury goods online reseller to penetrate the Southeast Asian market.
Part of the Forest City project, Harbour Commercial Streets is a dedicated shopping centre within Forest City's development clusters, housing a wide range of local and international brand names under one roof.
"The commercial area is connected to other Forest City developments, such as the Phoenix Hotel, Fun Fun Park indoor zone for children, as well as myriad food and beverage outlets and duty-free stores opening soon," said Cheung.
He added that to get the ball rolling for the Nov grand launch, shoppers can enjoy up to 40 per cent discounts on selected items offered by retailers storewide for the next two weeks," he said.
"We expect to get 1,000 visitors a day, and it is estimated that another 50 more retail outlets will open for business here by next year," said Cheung.