KUALA LUMPUR: F&N Seasons has improved the recipes of its non-carbonated drinks to suit Malaysians who are increasingly going healthy.
Keeping up with the demands and expectations of consumers, the the beverage company has retained its trusted recipe drinks using natural ingredients and are “less sweet”.
“We are also in the midst of formulating “no preservatives” and “artificial” ingredients in our drinks next year, inline with the needs of our consumers who have evolved into making healthier choices.
“The research and development of perfecting the recipe took us more than a year and we will continue our efforts to be better.
“That being said, we have also unveiled a new look for F&N Seasons and logo re-launch, to give nine of our beverages a fresh look,” said Fraser and Neave Holdings Bhd chief executive officer, Lim Yew Hoe, here, today
He said the beverages are ice lemon tea, ice peach tea, ice apple tea, jasmine green tea, chrysanthemum, grass jelly, winter melon, water chestnut and soya bean milk.
“We are planning to launch two fruit juice beverages by early 2018 and the new packaging is to better capture the added recipes.
“F&N Seasons will also retain its price at RM1.40 per can, as I believed everyone should enjoy a tasty, healthy and affordable drinks,” he added.
Meanwhile, to maximise F&N Season’s marketing, they have collaborated with Media Prima Television Networks.
Its chief executive officer, Johan Ishak, are excited for the collaboration as he believed through Media Prima’s many platform, F&N seasons will be able to reach millions of consumers both old and new.
“We understand the need to constantly reinvent and rebrand to be relevant to the new generation ... and our reach is quite powerful.
“I am sure our sales teams have creative ideas on how to promote and advertise F&N Seasons new outlook on our many platforms and so we are looking forward to work together with the F&N team,” he said.