KUALA LUMPUR: Coca-Cola Malaysia stressed that while the drinks are of global brand, however all of its bottling operations are local.
In a statement today, the company said calls to boycott the brand will only hurt its local operation chain, including its factory workers.
"We have heard some individuals calling for a boycott of Coca-Cola on the back of false information and rumours circulating on social media and a lack of understanding of our presence in and commitment to the Middle East.
"We would like to stress that Coca-Cola is made here in Malaysia, for Malaysians and by Malaysians.
"The very first people to be hurt by boycott calls are our local employees, followed by thousands of retailers, distributors and suppliers throughout our supply chain, who rely on us for their livelihoods.
"We remain deeply concerned about the ongoing violence between Palestinians and Israel, and its severe impact on communities in the region.
"Like everyone of good will, we want to see peace in the Middle East and everywhere else," said the statement.
The statement further reads that the Coca-Cola Company operates in more than 200 countries and territories across the globe with different political systems, religions and histories.
"We operate across 14 markets in the Middle East and another six in North Africa.
"In fact, Coca-Cola and our local bottler NBC, have a long-standing commitment to the Palestinian market.
"We are one of the largest employers in the territories, since we began production in 1998 until today.
"While our heritage goes back to more than 85 years in Malaysia, we have always had and will continue our strong commitment to giving back to the community.
"Our business is refreshment for everyone and we do not support or oppose religious causes or favor one country over another anywhere in the world," said the statement.