KUALA LUMPUR: The Menu Rahmah initiative has reduced inflation for food outside the home for the first time since August 2021, said Domestic Trade and Cost of Living Minister Datuk Seri Salahuddin Ayub.
He said the inflation for food outside the home had dropped from 9.6 per cent to 9.3 per cent since the initiative was introduced in January.
Salahuddin said the initiative had also increased the sales of participating companies by 25 to 30 per cent.
"That's why they (the companies) have named this Menu Rahmah initiative as a crowd-puller. The gains in volume have become an attraction (for companies to participate) and it gives profit to the companies," he told a press conference after launching Menu Rahmah at Wangsa Maju KFC and Pizza Hut restaurants here today.
Salahuddin said KFC and Pizza Hut owned by QSR Brands became the 3,000th company to participate in the Menu Rahmah initiative.
"This proves that this initiative has won the hearts of industry players who let part of their profits to be returned to the people," he said.
Following the success of the Rahmah initiative in general, Salahuddin also announced that a consortium of industry players would be set up to improve the initiative.
Salahuddin said the ministry had not received any complaint about the price increase or lack of supply of coarse and fine-granulated sugar since the government allowed two local sugar producing companies to market clear refined white sugar.– BERNAMA