KUALA LUMPUR: Media Prima Berhad, in collaboration with Dattel Asia Group, is set to host OHSEM Marketing 360 (OHSEM360), a platform designed to equip small and medium enterprises (SMEs) with the latest technology and marketing solutions.
This year's theme, "Great Marketing with AI and Data," ensures that SME marketing strategies align with current digital trends.
Scheduled for June 6 at the World Trade Centre Kuala Lumpur, the event is supported by strategic partners – Unifi Business, Omnia, and Rev Media Group.
Dattel Asia Group CEO, Ashran Ghazi highlighted the dual purpose of OHSEM360 as both a learning platform and a direct-action hub for SMEs.
"This is crucial as SMEs need to act swiftly. OHSEM360 aims to expedite the process of selecting the right solutions for their businesses," he said.
The event will feature three main components. They are a special launch of the MyDataHub.ai platform which is a tool to aid SMEs in leveraging data for business growth, Ohsem talk sessions which will have nearly 25 industry experts in AI, Data, Advertising, and TikTok will sharing insights and exhibitions where over 40 exhibitors will showcase technology and marketing solutions.
Besides Ashran, other notable speakers include Funnel Evo founder Fahdi Ghazali, Momentum CEO Najib Assadok, Kerabat Digital CEO Cikgu Dzul, Pixlr CEO Warren Leow.
Among the topics to be covered are practical aspects of integrating AI in business, utilising TikTok AI, and unlocking data for increased sales.
Additionally, the event will feature discussions on platforms that aid in identifying target user profiles and developing AI-based creative copywriting.
Unifi business head, Mohamad Yusman Ammeran, emphasised its commitment to supporting the digital transformation of SMEs.
"Our involvement in OHSEM360 reflects our dedication to aiding the digital growth of micro, small, and medium enterprises," he said.
For more information and to register for the event, visit www.ohsem360.com.