KOTA KINABALU: The Sabah Tourism Board and AirAsia Group signed a memorandum of understanding to enter into a strategic partnership to boost tourism for the next five years.
The partnership will bolster the Land Below the Wind's status as a top-tier tourist hotspot by enhancing air connectivity between Sabah and the Brunei Darussalam-Indonesia-Malaysia-Philippines East Asean Growth Area (BIMP-EAGA), as well as the larger Asean region, North Asia and Oceania for the period of 2024-2028.
AirAsia Group aims to enhance overall connectivity in Sabah by launching 14 new domestic and international routes, including Kota Kinabalu-Bandar Sri Begawan, Kota Kinabalu-Perth, Tawau-Guangzhou and Sandakan-Hong Kong.
The partnership includes greater collaboration between the airline and the tourism board to develop the Kota Kinabalu International Airport into a regional aviation hub.