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Sabah Tourism Board, AirAsia ink MoU to boost tourism

KOTA KINABALU: The Sabah Tourism Board and AirAsia Group signed a memorandum of understanding to enter into a strategic partnership to boost tourism for the next five years.

The partnership will bolster the Land Below the Wind's status as a top-tier tourist hotspot by enhancing air connectivity between Sabah and the Brunei Darussalam-Indonesia-Malaysia-Philippines East Asean Growth Area (BIMP-EAGA), as well as the larger Asean region, North Asia and Oceania for the period of 2024-2028.

AirAsia Group aims to enhance overall connectivity in Sabah by launching 14 new domestic and international routes, including Kota Kinabalu-Bandar Sri Begawan, Kota Kinabalu-Perth, Tawau-Guangzhou and Sandakan-Hong Kong.

The partnership includes greater collaboration between the airline and the tourism board to develop the Kota Kinabalu International Airport into a regional aviation hub.

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