CYBERJAYA: Self-regulating content to address online harms should serve as a complement to licensing frameworks rather than a replacement.
The Communications and Multimedia Content Forum of Malaysia said today while recent discussions had highlighted self-regulation as a potential approach, it was important to clarify that self-regulation does not replace legislation or licensing.
Instead, said Content Forum, self-regulation works alongside these frameworks to ensure comprehensive oversight.
It said, in today's digital landscape, legal frameworks were essential for driving effective preventive measures, accountability, and transparency, in line with the government's commitment to protecting its citizens from harm.
Self-regulation plays a vital role in reinforcing these frameworks, allowing for a balanced approach.
Media Prima group managing director and Content Forum chairman Rafiq Razali said with online service providers now under licensing oversight, the forum remains dedicated to facilitating the development of content standards that effectively address harmful content and online harms.
"Content Forum invites OSPs and other stakeholders to join us in this collaborative effort to ensure that content standards are upheld with transparency, accountability, and inclusivity.
"We welcome every opportunity to work together in addressing the challenges of the digital age while maintaining a free and responsible content ecosystem."
Meanwhile, Euan Daryl Smith, chief executive officer of Astro, a long-standing member of Content Forum, said in the rapidly evolving communications and multimedia industry, self-regulation has proven to be a crucial mechanism for ensuring ethical content standards while allowing for creative freedom and innovation.
"Content Forum, established under the Communications and Multimedia Act 1998, has been at the forefront of facilitating this process.
"As a self-regulatory organisation (SRO), Content Forum brings together industry leaders from a wide range of sectors — broadcasters, advertisers, civic groups, content creators, internet service providers, and mobile technology service providers.
"This diverse representation ensures that the industry-led platform effectively develops and upholds content standards that align with societal values and legal requirements while maintaining the flexibility and accountability needed in an evolving industry.
"Those who participate in the Content Forum's self-regulatory framework are already bound by legislation and licensing requirements. Their involvement ensures they have a voice in setting standards that align with these legal obligations.
"Content Forum has a proven track record of successful self-regulation throughout the years, particularly in ensuring that its members adhere to evolving content standards and best practices. This includes addressing critical issues such as hate speech, representation of persons with disabilities, safe portrayal of children in content and many more.
"These efforts have helped shape a content landscape that is both responsible and reflective of societal values."
Content Forum vice-chairman Claudian Navin Stanislaus said advertisers have also found the self-regulation model beneficial.
"When it comes to content issues, the Content Code provides a clear path for addressing violations. The ability to mediate conflicts and find solutions that benefit all parties is also invaluable.
"Additionally, the Complaints Bureau offers a trusted platform for resolving disputes, providing an accessible and transparent process that reinforces industry integrity."
Meanwhile, National Council of Women's Organisations' Dr Kiranjit Kaur said civic groups advocating for the public's interest also play a crucial role in this ecosystem.
"We value Content Forum as an essential platform to champion meaningful, lasting changes in content management, such as the recent provisions in the Content Code that address online gender-based violence.
"This collaboration ensures that the voices of those most impacted by harmful content are heard and addressed, reinforcing the critical importance of community involvement in shaping our digital future."
As the digital landscape continues to evolve, Content Forum remains committed to fostering a self-regulatory environment that complements Malaysia's legal framework.
However, the effectiveness of self-regulation depends on the active participation of all stakeholders, including online service providers.
Content forum CEO Mediha Mahmood said it values the productive partnerships it has established with several OSPs in ongoing online safety initiatives.
"As we move forward, we anticipate these collaborations will deepen, with OSPs actively contributing to the upcoming development of content standards led by the Malaysian Communications and Multimedia Commission.
"This initiative is crucial for aligning with national laws and enhancing our collective efforts to prevent and mitigate harmful online content."