KUALA LUMPUR – Local digital lifestyle platform Sirap Limau has launched the 'Masam Masam Manis' campaign, a heartfelt initiative running from now to Jan 14, 2025.
This campaign sheds light on the multifaceted journey of marriage, celebrating its triumphs and challenges through storytelling and community engagement.
At the heart of the campaign are four central themes: Sehati Sejiwa (One Heart, One Soul), Gelora Perkahwinan (Wedding Turmoils), Kemuncak Cinta (Blooming Love) and Kembali Terjalin (Back in Love).
Each theme aims to unravel the beauty and resilience of love, emphasising that imperfection is part of every relationship's growth.
CELEBRATING AUTHENTIC LOVE STORIES
Team Lead for Sirap Limau Editorial Content, Nurul Halifah, shared that the 'Masam Masam Manis' campaign seeks to dismantle the myth of the "perfect marriage" by introducing a more inclusive and authentic narrative — one that honours the resilience of love across all stages of life.
"A special feature on the campaign's website will allow the public to share their personal marriage stories anonymously. These submissions will serve as the inspiration for social media content, creating a space for shared experiences," she said.
EXCITING CONTESTS AND PARTNERSHIPS
A social media photo challenge forms a key highlight of the campaign, offering participants a chance to win weekly prizes worth RM500.
Couples are encouraged to post photos celebrating their happiest moments, accompanied by captions and the hashtags #MasamMasamManis and #TulisKisahHati.
Campaign manager Anis Amirah highlighted collaborations with organisations such as tilljannah.my and Andorra Hospital, which will contribute meaningful and relevant content.
INSIGHTS FROM EXPERTS
The campaign will culminate in a talk show on Jan 8, 2025, hosted by radio announcer Muaz Mohamed.
The discussion, themed Alam Perkahwinan Di Zaman Digital (Marriage in the Digital Age), will explore how technology and social media influence modern marriages.
Speakers include social media creator Sufia Johari and motivational speaker Haji Hushim, who will share advice on navigating relationships in the digital age.
The 'Masam Masam Manis' campaign invites couples, families, and individuals to join the conversation and reflect on the resilience and beauty of love.
For more details, visit Sirap Limau or follow @mysiraplimau on social media.