SS12 is a commercial and residential precinct in Subang Jaya, one of the older residential areas in the municipality and the most sought-after addresses there.
The neighbourhood is home to two hotels, namely Grand Dorsett Hotel and Holiday Villa Hotel & Conference Centre Subang. The properties front Jalan SS12/1 and boast views of Subang Ria Recreational lake and park when facing the Federal Highway.
Subang Jaya Medical Centre is located closer to Grand Dorsett Hotel.
There are plenty of residential units in SS12, with some well-known developments including Spring Villa, Summer Villa, The Boulevard, Laman Baiduri and Wangsa Baiduri.
The Boulevard, a twin 28-storey condominium located not too far from Holiday Villa Hotel & Conference Centre Subang, was launched more than a decade ago, at a gross development value of RM150 million.
There are 384 condominiums with six types of standard units (floor areas of 1,227 to 1,776 sq ft) and five penthouses (2,153 to 6,448 sq ft — for duplex).
The pricing for The Boulevard was between RM185 and RM250 per sq ft (psf), or RM225,000 on average for a standard unit. The penthouses were priced from RM1.5 million to RM1.6 million.
Apart from securing a spacious apartment with lake view, buyers received a prestigious Holiday Villa Club transferable membership worth RM12,000.
The Boulevard was developed by Emko Properties Sdn Bhd, a subsidiary of RB Land Holdings Bhd, which is now known as IJM Land Bhd.
IJM Land also owns Holiday Villa Hotel & Conference Centre Subang. The management services of the hotel is provided by Holiday Villa Hotels & Resorts (formerly known as Antara Hotels & Resorts).
HOLIDAY VILLA HOTEL & CONFERENCE CENTRE SUBANG
Holiday Villa Hotel & Conference Centre Subang is a unique business resort hotel, set on 2.75ha landscaped land in the prime area of Subang Jaya.
It started as a recreation club in 1987 and expanded into a deluxe five-star hotel in 1989.
In the early days, the hotel used to get plenty of business from Subang International Airport (now Sultan Abdul Aziz Shah Airport).
Holiday Villa Hotel & Conference Centre Subang was enjoying the airport catchment as it was the closest hotel to the airport, being only 8km away.
But when Kuala Lumpur International Airport (KLIA) opened in Sepang in 1998, business started to slow down for the hotel.
To maximise guest experience, the hotel started to retrofit all its rooms and food and beverage (F&B) outlets. In 2014, it completed a major refurbishment, which included upgrades of guest rooms, a new hot water system, air-conditioning and brand-new elevators.
“Determined to remain as the preferred choice, the interiors are inspired by timeless retro classics and accentuated by warm earth tones,” said Holiday Villa Hotels & Resorts co-founder Puan Sri Mavis Masri.
“This mood provides a trendy and contemporary experience for all guests,” Mavis told NST Property.
Just 25km from Kuala Lumpur, 8km from the Sultan Abdul Aziz Shah Airport and 45km from KLIA and Kuala Lumpur International Airport 2, Holiday Villa Hotel & Conference Centre Subang is conveniently accessible to discerning business travellers, she said.
It is also only minutes away from major shopping complexes, such as Sunway Pyramid, Subang Parade and Empire Gallery.
“To add to your enjoyment, it is also ideally situated 10 minutes away from Sunway Lagoon, Malaysia’s premier water theme park,” she said.
Holiday Villa Hotel & Conference Centre Subang offers 309 spacious guestrooms comprising superior, deluxe and corporate deluxe and Prima Floor rooms, five F&B outlets, 18 convention and meeting facilities, including three ballrooms, and a comprehensive range of sports and recreational facilities.
The Victorian Ballroom, which overlooks the scenic lake, can accommodate up to 350 people (banquet setting). The Classics Ballroom, with its wooden panelling and solid chandeliers, is ideal for medium-sized meetings. It can accommodate up to 500 guests (theatre setting).
The Vintage Ballroom, by far the largest ballroom, is versatile and can accommodate up to 1,000 persons (banquet setting).
NEED FOR IMPROVEMENT
Mavis hopes the relevant authorities will invest in infrastructure to improve roads and public transportation in a bid to ease traffic congestion in Subang Jaya.
“The challenges for the location is accessibility. Subang Jaya should be more accessible as traffic can be time-consuming,” she said.
Mavis also hopes that more investments will pour into Selangor and create additional requirements for hotel accommodation for Shah Alam, Subang and Petaling Jaya.
However, she said the number of new hotel licences should be in line with the need of the area.