Erica at Meridin East by Mah Sing Group Bhd had a positive response from homeowners, with 108 units of Phase 3 fully sold over the weekend in late August.
As a result, all three phases, totaling 473 units with a gross development value (GDV) of RM233 million, have been sold out.
The second phase of Meridin East - Erica West Phase 1 is now open for registration of interest, consisting of 179 units with a GDV of about RM91 million.
The township's unique value propositions include affordably priced homes with spacious layouts, different facilities, and 24-hour security within a beautiful verdant living environment.
All of this contributed to an excellent take-up for first-time homebuyers, young professionals, newlyweds, and growing families, according to Benjamin Ong Chin Yee, Mah Sing's chief executive officer, property Subsidiaries.
"We are delighted to announce that all 108 units of Erica @ Meridin East Phase 3 have been fully sold. Phase 1 was launched in November last year. This demonstrates the high demand for reasonably priced landed properties in strategic locations with practical layouts," Ong said.
Ong is confident that the next phase of this township, Erica West Phase 1, will be another significant milestone for Meridin East.
Meridin East, which opened in 2016, is Mah Sing's largest mixed development township, consisting of 1,313 acres of residential, commercial, and light industrial development. It is the largest integrated township in Iskandar Malaysia's Eastern Gateway, surrounded by 500 acres of green belt.
To date, more than 2,000 properties have been handed over to buyers, with a 70 per cent occupancy rate.
Erica homebuyers benefit from appealing incentives such as zero down-payment, free stamp duty, and lower monthly instalments as one of the participating projects of Mah Sing's own home ownership programme dubbed 'H.O.M.E.'
This campaign, which will run until September 30, 2022, will also include 12 projects in the Klang Valley and the northern region.
Following the success of Meridin East, Mah Sing has acquired M Minori, a freehold land in Mukim Tebrau, extending its presence in Johor Bahru even further.
M Minori is a mixed development with an estimated GDV of RM469 million, consisting of three blocks of serviced suites with indicated starting prices starting at RM260,000.
According to Ong, the mixed development would be open for registration of interest in the fourth quarter of 2022.
"We anticipate that it will be able to capitalise on a large target catchment in that area," he said.