KUALA LUMPUR: The role of player-coach is uncommon in badminton, but Malaysia's independent shuttler Soong Joo Ven has taken up the challenge, balancing both responsibilities since establishing his own training centre in Cheras four months ago.
Having been an independent player for over three years, world No. 67 Joo Ven decided to help young shuttlers forge international careers.
His academy currently has six players, aged between 18 and 22, with Joo Ven also sparring alongside them to maintain his competitive edge.
Despite finding success as a coach, the 29-year-old remains committed to his playing career and will compete at the Macau Open, which begins tomorrow.
"Things are progressing well with six players in our centre. I also have an assistant coach, Kiran Raj, to support training," said Joo Ven, who manages Tops Arena Empire in Cheras
"I still join them in training for sparring sessions as I need to stay prepared for World Tour events. While my players aren't ready for the world stage yet, they're improving."
Balancing his duties, Joo Ven admits his focus for the Macau Open has been somewhat divided but remains hopeful for a strong showing.
He faces Singapore's Jason Teh in the opening round on Wednesday.
"Jason is in good form. I'll give it my best and hope for a positive result," he added.
In Macau, fellow independent shuttler Cheam June Wei will go up against Indonesia's Alwi Farhan, while national player Justin Hoh aims to build on his quarter-final finish at the Taiwan Open.
Justin takes on Taiwan's Wang Po Wei in the first round, with the possibility of meeting June Wei in the second.
Hong Kong's Lee Huek Yiu and Angus Ng are the top two seeds in the men's singles event.
Victory for either would be a boost for their coach, Malaysian Wong Choong Hann, who is set to be appointed as the Hong Kong head coach next month.