NST Business
KUALA LUMPUR: Mah Sing Group Bhd (Mah Sing) will be launching its ‘Reinvent Affordability’ campaign on October 26, 2017, rolling out its business plan to develop more affordably priced homes to cater to the market’s supply demand gap.
The ‘Reinvent Affordability’ campaign covers Mah Sing’s 4 upcoming new launches namely M Centura, Sentul, M Vertica, Cheras, M Vista, Penang and Fern phase 2 in Meridin East, Johor where unit selections will begin from this weekend onwards.
All projects have recorded very high registration of interest and are expected to be well taken up once the projects are launched.
The campaign also encompasses Mah Sing’s RM23 million Rewards Reloaded Incentive campaign which makes ownership of the existing projects even more affordable via the provision of a RM23 million pool of incentives which comes in the form of cars, furnishing packages and interior decoration vouchers.
The Group will also be giving away gold bars its buyers and those who purchase the selected projects earlier will be entitled for more entries and stand a higher chance to win the exclusive gold bars. The campaign has started and will end on December 31, 2017.
The RM23 million Rewards Reloaded campaign is applicable for a total of 29 existing projects, which include Southville City in KL South, (Savanna Executive Suites, Savanna Lifestyle Shops and Cerrado Residential Suites), Lakeville Residence in Jalan Kuching, Icon City in Petaling Jaya (Residential and SoVo), M City in Jalan Ampang, Icon Residence in Mont’ Kiara, D’sara Sentral, Sungai Buloh (Residential, SoVo and Lifestyle Shops), M Residence (Canal Link and M Galleria) and M Residence 2 (Caspia), Johor’s Meridin East (Greenway, Eden, Dandelion and Fern phase 1), Meridin@Medini (Residential, Hotel Suites, Retail Shops and SoVo), i-Parc@Tanjung Pelepas (retail shop units, semi-detached factory and detached factory) and Penang’s Legenda@Southbay, Ferringhi Residence, Ferringhi Residence 2 and The Loft@Southbay.
Mah Sing’s Group Managing Director, Tan Sri Leong Hoy Kum said, “There is still a supply and demand gap in the property industry with the average yearly increase of 118,000 number of household formed against the supply of 85,000 completion of new houses yearly in between 2012 to 2014.
“We believe that our business direction in developing more affordably priced homes does not only bridge the mismatch in supply and demand gap for the affordable segment but also ties in with the Government’s broad Budget 2018 objectives in helping rakyat to own a home.”
Mah Sing’s latest campaign ‘Reinvent Affordability’ aims to reinvent what it means to be affordable.
Keeping the best interest of homeowners in mind, Mah Sing plans for its residential products to be affordable without compromising the quality and facilities to further enhance the life of homebuyers.
Leong shared, “We want our customers to be able to enjoy the best of both worlds by providing homes with superior product specifications at a price point many can actually afford.
“Previously, home buyers expect such product specifications to be made available only at above RM1,200 psf price points. Now, for our new launches at starting prices of RM328,000 and above, we are able to provide buyers with a freehold KL address, full-sized badminton court, basketball court, efficient unit layouts, automated waste disposal system, 3-tiered security integrated with community mobile application and more. We want to reinvent what it means to be affordable.”
“The implementation of our ‘Reinvent Affordability’ campaign is one of our steps in achieving our goal to enable everyone to own a home.
Moving forward, we will continue to enhance the lives of our customers by developing accessible and well-planned products. We want to position Mah Sing as the leading developer in the nation for affordable homes.
In fact, I believe that we are the first property developer that is going full force in developing homes in the affordable segment to meet the market demand,” added Leong.