KUALA LUMPUR: Fonterra's online sales in Malaysia grew more than doubled during the recent major shopping periods – Singles Day (November 11) and 12.12 (December 10-12) – driven by sales of Anmum, Anlene and Fernleaf products across top e-commerce platforms in Malaysia.
These platforms include Lazada and Shopee, who announced partnerships with Fonterra in May and November last year respectively to distribute its products across Southeast Asia.
Fonterra Brands Malaysia Sdn Bhd marketing director Karen Ong said e-commerce is a huge focus for Fonterra as consumers shift to purchasing more essential items such as dairy online.
“Our e-commerce sales in Malaysia have grown 300 per cent since last July, and our Malaysia business is one of the key markets leading Fonterra’s e-commerce growth in the region,” Ong said in a statement today.
“One critical factor that has helped to drive our online performance in this market has been online platforms adopting sales day initiatives like Singles Day and 12.12. This is creating a stronger marketplace for businesses like us – encouraging people to change their behaviour to shop online – and we are now seeing the real benefit of this through the growth of our brands,” she added.
All Fonterra products were available across major e-commerce platforms in Malaysia, including Lazada and Shopee, during Singles Day and 12.12.
On Lazada, these products were viewed 17 times and nine times more than the other products in the same category.
During these shopping days, consumers purchased 1.5 times more Fonterra products than they normally would.