KUALA LUMPUR: Media Prima Bhd, through Media Prima Digital, has formed a partnership with global digital media company Ziff Davis to operate IGN Southeast Asia for entertainment and gaming fans in Malaysia, Singapore, Indonesia and the Philippines.
IGN is the world's leading media brand for games, movies, entertainment and fan culture.
It is now available in 30 international editions, 26 languages and 115 countries, reaching a global audience of 196 million users across web, video and social platforms.
IGN is also one of the most internationally developed media brands in the world, not just in entertainment, but in any category.
Its global profile represents a unique opportunity for advertisers, offering both scale and local relevance in every key market world-wide.
IGN Southeast Asia tailors the popular IGN formula for passionate local audiences with original content, creating a unique platform for brands to engage with consumers through advertising, sponsorship and events.
IGN Southeast Asia will also help companies in the region reach customers in the rest of the world, through IGN’s global network.
The new partnership follows a similar agreement in 2018 between Ziff Davis and Media Prima’s REV Asia subsidiary for Mashable Southeast Asia, as well as separate partnerships in the Asia region like IGN Japan and IGN China, and other parts of the world including Latin America, Europe, the Middle East, Africa and India.
Media Prima’s key digital assets include SAYS, OHBULAN!, Viralcham, BH Online, NST Online and My Metro, contributing to the group’s overall traffic of 14.2 million monthly unique visitors.
Media Prima also recently became the #1 choice in mobile content.
“We believe that this partnership will help accelerate the group’s digital presence and revenue both locally and regionally, particularly in the gaming industry across other key markets in Southeast Asia,” Media Prima Digital chief executive officer Rafiq Razali said in a statement today.
Ziff Davis international partnerships vice president Adam Doree is delighted to expand its partnership with Media Prima Digital.
“The region has become a global focal point for entertainment and gaming companies seeking new growth, and under Media Prima’s leadership, IGN Southeast Asia is well positioned to serve the needs of those clients as the leading destination for fans,” Doree said.