KUALA LUMPUR: AirAsia has been named Digital Transformer of the Year for Malaysia at the IDC Digital Transformation Awards (DXa) 2019.
The award honours companies that have demonstrated success in projects where there is synergy between business and IT management disciplines, and that have delivered digitally-enabled products and services over a sustained period.
AirAsia won the IDC DXa's top prize for discernible and measurable excellence in deploying many innovative technologies to deliver more personalised products and services, optimise ancillary revenue and enhance customer service, and for transforming leadership, talent and infrastructure to support its new digital strategies.
These new technologies include cloud computing, pricing optimisation through machine learning, AI-powered chatbot, mobile app chatroom and facial recognition technology, among others.
AirAsia Group chief executive officer Tan Sri Tony Fernandes also won the DX Leader award in recognition of his role in providing the vision for the company's digital transformation and spearheading its evolution into a travel and lifestyle technology company.
IDC DXa honours the achievements of organisations that have successfully planned and executed the digital transformation of one or multiple areas of their business through the application of digital and disruptive technologies.