KUALA LUMPUR: The Malaysian Digital Association (MDA) has appointed Media Prima Digital Sdn Bhd (recently rebranded to REV Media Group) chief product officer Nicholas Sagau as its president, and PHD Malaysia managing director Eileen Ooi as its vice-president at its 11th annual general meeting.
Nicholas Sagau said, "I'm honoured to be given the opportunity to lead the association. It has been a challenging year but we'll work hard to broaden MDA's capacity as a platform to address the pressing challenges of local digital publishers, media agencies and digital agencies through the ongoing pandemic as it significantly impacts businesses.
"We aim to achieve this by working closely as an ecosystem and more importantly, represent these three digital sectors' agenda to the government."
Nicholas said Malaysia's digital industry has been on the rise in the past few years.
"This journey will surely bring us to another level of excitement. I look forward to collaborating with the new council members to open up even more opportunities.
"This is to continuously provide a platform for us to meet, learn and work together in improving the industry," added Nicholas who has been an MDA Council member for the past two years.
The meeting also appointed GroupM Malaysia head of supply and product development Aravind Menon as secretary and ADV Malaysia Sdn Bhd Southeast Asia head of strategy and business development Sophia To as treasurer.
The elected council members are 16TWO Communication Labs Sdn Bhd, Astro Radio Sdn Bhd, Carat Media Services (M) Sdn Bhd, Google Malaysia Sdn Bhd, IPG Mediabrands Sdn Bhd, Mudah.my Sdn Bhd, Nuffnang Sdn Bhd, Rev Social Malaysia Sdn Bhd and Star Media Group Bhd.
Ooi said, "It is an honor to take on the position of Vice President and what more together with an elite council team. I look forward to continuing to elevate MDA's role in making the leap in Malaysia's digital industry."
MDA was established in 2009 and previously under the leadership of Serm Teck Choon, a number of successful projects and activities were organised such as the famous quarterly held "Digital Wednesday" where it offered a networking opportunity for local publishers, media agencies and advertisers with speakers from relevant fields shared insight and knowledge to the industry.
It also organises the "d Awards" which celebrate and appreciate the best innovative works in developing digital products, designing and execution of digital marketing campaigns.