KUALA LUMPUR: Media Prima Omnia will provide advertising solutions for companies, particularly startups and small- and medium-enterprises (SMEs), that have been affected by the Covid-19 outbreak.
Media Prima Omnia general manager Crystal Lee said Media Prima Bhd's (MPB) advertising wing created several packages for various market segments to help companies recover after the Movement Control Order.
She said MPB's integrated platforms, which include television, newspapers, radio, digital and outdoor advertising, were the fastest way for companies to advertise and market their products, with a penetration rate on all platforms of up to 98 per cent.
"Many companies were affected and we want to help them by offering media packages to promote their products or through our home shopping segments in CJ Wow Shop, which has seen two million customers since May.
"Fast-moving consumer group companies are Media Prima Omnia's core customers, but we want to support startups and SMEs.
"We will strive to find solutions to help them generate income, especially those who have been affected by the pandemic, and connect them to as many customers as possible through our platforms," she said.
Malaysian Retail Chain Association president Shirley B.K. Tay said Media Prima Omnia's advertising packages were attractive, especially since they were designed for more than 500 of its members.
Tay earlier held a meeting with Media Prima Omnia executive director and chief executive officer Michael Chan.