KUALA LUMPUR: Earned wage access (EWA) provider Paywatch has teamed up with Media Prima Bhd to promote financial wellness within the company.
Paywatch said the partnership represents a major advancement in its goal to provide EWA solutions to businesses in Malaysia.
"The incorporation of Paywatch's solutions is aligned with Media Prima's ongoing commitment to enhancing employee benefits, which currently includes mental health assistance as well as festive salary advances.
"For young media professionals at Media Prima, Paywatch's unique EWA services, combined with its new bill payment feature, has proven to be a smarter way to manage their finances," it said in a statement.
Media Prima group managing director Rafiq Razali said integrating EWA into the employee assistance programme not only meets the immediate needs of their employees but also strengthens the company's ongoing strategy to support staff in an ever-evolving world.
"This collaboration now extends our commitment to our employees by providing our employees with the ability to better manage their finances, with the ease of access provided by Paywatch.
"In an age where financial responsibility and flexibility is more crucial than ever, we are excited to work with Paywatch to put in place EWA for our employees," he added.
Paywatch president and co-founder Alex Kim said incorporating EWA solutions into the media company enables employees with the financial flexibility needed in today's dynamic and fast-paced environment.
"Our goal is to revolutionise wage access with secure, rapid technology and an intuitive platform.
"By leading the industry with the lowest fees and a transparent pricing model, Paywatch aims to help employees avoid costly loans and maintain better financial health.
"Our commitment to reducing household debt and supporting ESG goals through essential financial management education aligns perfectly with the needs of today's workforce," he added.