KUALA LUMPUR: Focus Dynamics Group Bhd has teamed up with Brahim's Holdings Bhd to set up digital kitchen.
Focus Dynamics said in a statement todaty the venture would accelerate the launch of its cloud kitchen and modernise Brahim's food catering business in light of the recent reintroduction of the Conditional Movement Control Order (CMCO).
"This collaboration provides a solid foundation to potentially cater up to 60,000 meals per day, through various silos of operations, all prepared and packaged at the central kitchen, and delivered to consumers' doorsteps via direct delivery or through the Shadow Kitchen Network," said Focus Dynamics executive director Benson Tay Ben Seng.
Tay said the company's long-term plan was to automate the entire chain, capturing the revenue and margins for all aspects of the digital food and beverage (F&B) industry in the Klang Valley.
"With a kitchen of this size and collaboration with Brahim's which already has an existing supply chain network, this grand plan is one step closer to being achieved," he added.
The digital kitchen project has been formulated by Focus Dynamics and Brahim's by providing their own expertise and resources to set up a joint task force to commence operations immediately.
The project involves a few silos of operations, including cloud kitchen, shadow kitchen network, ready-to-eat (RTE) meals and digital food trucks.
Focus Dynamics said Brahim's current operations within its 59,000 square metre central kitchen provides a massive platform of operations for the company to deploy its know-how, technology and concepts, merging it with Brahim's existing logistics and supply infrastructure.
Focus Dynamics will use a portion of the central kitchen to build and house its shadow kitchen network services, where it will prepare RTE meals and develop food supply boxes for its shadow kitchen network.
The network will make use of existing restaurants throughout the Klang Valley which are not operating at capacity to act as a fulfillment arm for Focus, to reach out with its digital menus.
Brahim's will also convert a separate portion of the central kitchen to set up a cloud kitchen base together with Focus Dynamics to attract entrepreneurs and small businesses who wish to get started in the digital F&B business.
Brahim's will then revamp and utilise its existing infrastructure and logistics to provide digital food trucks as an offshoot of the cloud kitchen model, with remodeled food trucks equipped with digital menus and advertising signage being the focus to launch next year.