KUALA LUMPUR: Sedania Innovator Bhd's (Sedania) subsidiary Offspring Inc Sdn Bhd (Offspring Inc) has expanded its footprint to five countries namely Belarus, Armenia, Kazakhstan, Kyrgyzstan and Moldova.
Offspring Inc is a health technlogy company focusing on early child care solutions, among which producing high quality organic baby products.
Sedania said the emergence of the five new markets followed the launch of Offspring's webstore in Russia.
"Today, Offspring Inc is available in a total of 17 export countries, serving four regions comprising North America, Africa, Europe and Asia," it said.
The company said the annual birth rates from these five new ventured countries were estimated to total 790,000 newborns and growing.
"From the collective birth rates, Offspring is projected to generate RM26 million per annum in the next few years," it said.
Founder and managing director Datuk Azrin Mohd Noor said the company was thrilled with the five new markets because the effort was driven entirely by its international partner in Russia.
Azrin said Offspring had established itself in the market through the quality recognition of its product, hence strengthening the trust within its international partner and the targeted consumers.
"Within a short span of time in 2021, Offspring makes forays into 10 new countries, and counting.
"Our exciting upcoming expansion will allow us to tap into new key markets for the remainder of 2021, giving 2022 a promising outlook for Offspring," he added.