KUALA LUMPUR: Jaguar Land Rover (Malaysia) Sdn Bhd (JLRM), a joint venture between Sime Darby Motors and SISMA Auto, is consolidating its retail business to become Malaysia's only importer and dealer of Jaguar Land Rover.
The move was part of the company's ambitious plan to improve service capabilities and drive long-term growth for the brand.
Managing director Syed Ahmad Muzri Syed Faiz said JLRM's consolidation exercise would place the company in a stronger position to serve its customers while optimising its retail and distribution costs and overheads.
"This consolidation will be a positive move towards better operational efficiency with elevated levels of premium services which will help drive long-term growth for the company," he said in a statement today.
Syed Ahmad said these measures would also leverage JLRM's vast experience and accumulated know-how through the decades to strengthen its processes and deliver more value to our customers.
JLRM expected the consolidation to continue to elevate customer experiences, differentiating it from the mass premium brands.
With digitalisation initiatives, JLRM also planned to invest more in technology and gradually deploy digitalisation over the next few years to improve its service capacity to deliver top-notch services to its customers.
The move would also allow the acquisition of dealer assets and transfer of staff from Sime Darby Auto Connexion and SISMA Auto and the consolidation of its central business operations into the Jaguar and Land Rover Dealership at Ara Damansara, Selangor.
This outlet is currently the largest Jaguar Land Rover 4S facility within the South-East Asia region.
JLRM would also be operating its retail operations located in Jalan Sultan Ahmad Shah, Penang.
The joint venture between SISMA Auto and Sime Darby Motors would bring together more than 60 years of cumulative experience in the automotive business.
The 167,586 sq ft Ara Damansara facility houses both new and approved Jaguar Land Rover pre-owned vehicles under one roof, giving customers who want to join the Jaguar and Land Rover family even more value and options.
JLRM will continue to invest heavily in training to grow the number of Jaguar Land Rover Master level 4 Technicians and Electric Vehicle Technology Certified Technicians to ensure customers get the most of their vehicles.
Sales and service advisors are also trained according to Jaguar Land Rover standards so that customers will always feel confident and secure as part of their purchase and ownership experiences.
JLRM would also curate service Outreach programmes to bring coverage to the southern region of Johore Bahru whilst it assumes retail coverage of the Northern region via its outlet in Penang Island.
Customers can also expect new models in the near future, namely the Jaguar F-Pace luxury performance sport utility vehicle (SUV) that is refreshed with a new interior and exterior design, Jaguar XF Executive Sedan, Jaguar I-Pace All-electric Performance SUV, Land Rover Defender 90 and the New Range Rover.