KUALA LUMPUR: Tropicana Corporation Bhd's retail arm Tropicana Gardens Mall has partnered with the Royal Thai Embassy and Thailand's Department of International Trade Promotion to host Malaysia's largest Thai festival, "Think Thailand".
Running from May 26 to June 6, the 12-day extravaganza allows shoppers to experience the best of Thailand with exciting activities such as cooking and martial arts demonstrations, lively cultural performances and a Thai bazaar.
Tropicana Gardens Mall and group assets management managing director Andrew Ashvin said the festival was leveraging on revitalised retail interest.
"Malaysians are ready to shop, dine out, and travel again, and Tropicana Gardens Mall aims to cater to this demand and provide more exciting experiences with Think Thailand.
"It also aligns with evolving consumer preferences for experiential engagement in retail, following shifts to digital and online platforms during the lockdown, as Tropicana continues Redefining the Art of Shopping," he said in a statement today.
Andrew said the festival featured authentic Thai experiences for visitors to enjoy, as well as products from more than 50 Thai exporters at over 50 booths onsite.
Visitors to the mall can whet their appetites with an enticing array of Thai delicacies and cuisine, including fare from Thai SELECT restaurants, as well as the Thailand International Halal Showcase.
Other attractions include Muai Thai demonstrations and a boxing tournament.
Thai products will also be showcased throughout the festival, including newly-launched and specially priced goods, supporting both Malaysian importers and Thai exporters as economic sectors reopen.
Brands represented at Think Thailand include Jonesalid, ChaTraMue, J-Deli, HappiLuv, Hommern and more, featuring a diverse range of food and beverage, lifestyle, cosmetic products and more.
Thailand ambassador to Malaysia Chainarong Keratiyutwong said Think Thailand catered for renewed interest in travel as international borders reopen.
"We hope to showcase the finest that Thailand has to offer over the course of the event, with 50 qualified exporters and a projected RM6 million in sales during the festival. In addition, online and onsite business matching has been arranged, with an expected trade value of RM30 million within the year," he said.