KUALA LUMPUR: Johor Land Bhd (Jland) has launched its new brand identity which includes expansion plans to capture a wider reach of markets.
JLand said the new logo and brand proposition of "Enhancing Wellbeing, Enriching Community" signified its next chapter of strategic portfolio growth in residential, commercial and industrial developments to capture a wider reach of markets, as well as cater to anticipated demand on real estate based on evolving demographic dynamics.
JCorp president and chief executive and JLand chairman Datuk Syed Mohamed Syed Ibrahim said JLand had contributed to many firsts in transforming the Johor's real estate landscape in the past five decades.
"Today, we have the golden opportunity to raise the bar by building innovative and sustainable projects, setting a standard that will benefit the present and future generations.
"Moving forward, we must be innovative and it is not an option. It is imperative that we must quickly and earnestly embrace and deploy proptech in our operations," he said.
The company noted a key track for JLand's brand evolution was its expansion into strategic portfolios and markets.
JLand will spearhead the development of Sedenak Technology Valley, primarily with the launch of a 131.5 hectare Discovery City pilot phase in 2023.
Sedenak Technology Valley is a 2950.2 hectacre integrated development set to be driven by digital technologies and underpinned by environmental, social and governance (ESG) principles, in paving the way for advanced industries, communities and ecosystems.
JLand also unveiled strategic plans for some of its flagship development projects in the state.
Bandar Tiram township will see the development of 11.3 hectare of Tebing@Bandar Tiram by early next year.
JLand executive director Mohd Yusof Ahmed said JLand's refreshed identity and renewed proposition reflected its commitment to evolve with the times and implement innovation that truly matters.
"For our next chapter, we will be embarking on a targeted development strategy in pursuing development projects, as well as diversifying our asset portfolio into residential, commercial and industrial real estate.
"Through strategic collaborations with corporate and community partners, JLand is vested to create, implement and deliver on meaningful innovative solutions that encapsulate the best of digital technologies whilst embedding sustainability across the value chain," he added.