business

Delux opens largest showroom in southern region

KUALA LUMPUR: Delux Holdings (M) Sdn Bhd has opened the door to its Johor Bahru showroom, which is the award-winning company's first and largest showroom in the southern region. 

Delux is one of Southeast Asia's top automatic gates and security doors manufacturers.

The showroom in Taman Ekoperniagaan serves as a gateway for customers to have a better look and feel of Delux's product range and its features. 

Delux founder Datuk Dylan Chui Saig Herg said the company believed that the timely opening of the contemporary showroom would assist its customers fulfil their dream of building a better, safer home. 

"It also gives us the opportunity to better address customers' needs in person. Moving forward, we will continue to increase our presence online and offline."

Chui said one of the plans in the pipeline was to open Malaysia's largest trackless automatic gate and security door showrooms in 2023. 

"We are on track to reach this goal and we look forward to seeing it come to fruition," he said.

The Johor Bahru showroom consists of multiple sections including the Sample Display Area. 

The showroom showcases up to six sets of full-aluminium trackless automatic folding gates available in four panels, six panels and different specifications, as well as up to 10 sets of full-aluminium security doors available in one panel, one and a half and two panels as wide as 8 feet or 2.4 metres.

Apart from the showroom opening, Delux has unveiled a new logo to refresh its brand identity as its product designs have been a frequent victim of plagiarism despite owning intellectual property rights. 

Designed to be more memorable and recognisable, the new logo signifies Delux as "The One" that provides a magical combination of luxury and status lifting. It will be incorporated into Delux's designs and branding. 

To commemorate the opening, Delux is offering a special promotion for the first 80 customers to enjoy 40 per cent off full-aluminium trackless automatic folding gate and 30 per cent off full-aluminium security doors.

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