KUALA LUMPUR: E-commerce platform Lazada expects customers to spend more and take advantage of discounts for its year-end shopping galore, Lazada's 12.12 All-Out Year-End Sale.
Lazada Malaysia chief operating officer Darren Rajaratnam said there was a number of festivities very close to each other in the next few months.
With these significant occasions, Rajaratnam said Lazada expected the fashion and beauty category to perform very well in sales.
"We also anticipate the electronic gadgets and household appliances categories as well as books and toys categories to do well as people buy gifts for loved ones," he said at Lazada 12.12 All-Out Balloon Voucher Drop event here today.
Rajanatram said the upward trend in online shopping was expected to remain as consumers have become reliant on eCommerce for more than just essentials but also for their convenience.
"The competitive pricing and options available enable Malaysians to make smarter choices when it comes to their purchases.
"While double-digit sales are often known for its rewards and deals, a big part of what we do at Lazada is to also ensure that Malaysians shopping online with us can maximise their savings. We hope this will offer some relief to household or personal expenses," he said.
Lazada is ready to step up a notch with exciting limited time deals and free shipping for its year-end sales.
From Dec 12-14, it will present "irresistible" offers, rewards and deals from participating brands and sellers.
Avid bargain hunters can look forward to stretching their money with thousands of deals from 12am to 2am and 12pm and 2pm throughout the three-day sale and tonness of LazFlash items with up to 90 per cent off.
There will also be crazy deals of 12 sen and RM12.12 deals up for grabs.
Shoppers who checked out using the Touch 'n Go Wallet would receive RM1 off their total purchase amount with a minimum spend of only RM10, it said.
A series of exciting activities have been lined up starting with the "12.12 All-Out Balloon Voucher Drop" popping by several locations nationwide.
The first balloon drop was held at Publika Shopping Gallery on Dec 8, engaging more than 500 mall-goers that had fun trying to win prizes and popping the balloons with vouchers inside.
Shoppers can drop by the balloon drops venues to witness the "balloon rain" and grab over RM45,000 worth of Lazada vouchers, seller vouchers, and more for their 12.12 purchases.
The 12.12 All-Out Balloon Voucher Drop will be held at Klang Valley, Genting Highlands, Penang and Johor from December 8-11.