KUALA LUMPUR: Treasure Global Inc (TGI) has entered into a strategic partnership in Malaysia with Boost to leverage digital financing solutions from Boost Credit.
TGI chief executive officer Sam Teo said the strategic partnership with Boost is key in expanding the company's reach with merchants and food and beverage (F&B) providers throughout Malaysia.
He said this will enable the company to onboard them directly as users to its Tazte platform.
"Collaborating with the regional fintech player is also significant for TGI to strengthen our brand awareness and credibility in the region as a valued provider of innovative payment solutions.
"This is a key example of TGI executing on our strategic plan to secure relevant partnerships in South-East Asia, through which we can offer solutions to their members and increase our reach and conversion to users on our channels," he said.
TGI is a Malaysian e-commerce platform providing payment solutions for consumers and merchants with instant rebates and affiliate cashback programmes.
Boost Credit is an AI-based lending business which offers a range of lending services such as capital, invoice financing and supply chain financing to financially empower, small, and medium enterprises (SMEs) in Malaysia.
Boost group chief executive officer Sheyantha Abeykoon said the company's core focus has always been to narrow the financial inclusion gap by empowering SMEs with simplified digital financial tools so that they can continue their business aspirations without financial worry.
"Through our partnership with TGI, Tazte's network of merchants will receive digital financing support through Boost Credit and in turn, our base of merchants will be able to leverage Tazte's platform to streamline their operations and management systems.
"For us, this is another step in paving the way for the underserved community to be unstoppable to achieve their business goals," he said.