THE digital community is gearing up for d Conference and d Awards 2023, which will be held on June 22 and 23 at Nexus, Bangsar South, where it will decode emerging digital trends and shape the future of digital economy together.
Organiser Malaysian Digital Association (MDA) has planned an action-packed programme for the one-and-a-half-day d Conference, in which industry experts have been enlisted to share valuable insights on digital marketing, technology and data.
According to MDA president Eileen Ooi, the conference will bring together experts from all subsets of the digital economy to share ways to push forward Malaysia's e-economy.
"What's more, d Conference is HRD Corp claimable, a perfect opportunity for industry players to network, exchange ideas and learn from each other," she added.
d Awards, on the other hand, will inspire attendees by highlighting outstanding digital campaigns and individuals who have pushed boundaries in the industry.
Tickets for d Conference are RM2,000 per participant (HRD Corp claimable), while tables for d Awards presentation and gala night cost RM3,500 nett per table of 10 pax.
Sign up now for d Conference and d Awards.
WHAT TO EXPECT
Communications and Digital Minister Fahmi Fadzil will grace the opening ceremony of d Conference on June 22 and deliver an opening address, followed by a speech by Malaysia Digital Economy Corporation (MDEC) chief executive officer Mahadhir Aziz.
The solid line-up at d Conference features 20 speakers in over 18 sessions. BytePlus' head of SEA Kenny Tan is scheduled to share about 'Next-Level Customer Engagement Beyond the Screen', while OMG Malaysia's head of Annalect, Daler Kendzhaev, will present 'The Digital Outlook for 2023 and 2024'.
Other not-to-be-missed topics at d Conference include 'Driving Growth Through Digital Knowledge', which will be elaborated by TalentCorp Group's Mynext operations acting head Dr Madhavan Balan Nair, as well as 'Managing and Activating Customer Data in an Omnichannel World', to be covered by Antsomi co-founder and chief executive officer Serm Teck Choon.
Conference-goers can also look forward to panels examining issues pertinent to digital marketers and practitioners.
The panel on 'Cookieless World - Are Publishers Stepping Up with Their Identity Strategy' will be moderated by Serm, and features:
- REV Media Group chief operating officer Nicholas Sagau
- Media Chinese International Limited Group chief operating officer (content and strategy) Tan Lee Chin
- Astro Media Solutions chief strategy and planning officer Kristine Ong
- Nu Ideaktiv Sdn Bhd chief executive officer Syamil Fahim Mohamed Fahim.
Moderated by MGID business development director Norshiha Tahir, 'Digital Ecosystem – Long-Term Brand Value' consists of mSIX head of agency Sai Phaik Cheng, Astro Radio chief executive officer Kenny Ong, Grey Singapore & Malaysia chief executive officer Irene Wong.
Dentsu Malaysia head of Biddable strategy Prabhat Taneja, Omnicom Media Group head of performance, Winnie Pang, Xaxis engagement director Reeve Liew and Mediabrands chief digital officer Cindy Eliza Vaz will join forces in a panel discussion on 'How are We Addressing Digital Advertising Fraud', which will be moderated by moderated by Astro chief sales marketing officer, Tai Kam Leong.
"The panels are made up of some of the brightest minds and strategic decision makers in the respective industries," said Tan Lee Chin, who is also the MDA d Conference and d Awards 2023 organising chairperson.
"There will be a dynamic exchange of viewpoints on not just how to acquire a bigger slice of the digital pie, but also make the pie bigger for all to thrive."
On the evening of June 23, d Awards will honour outstanding digital campaigns and witness the Digital Person of the Year and Rising Star.
The crown jewel – Grand Prix – will be awarded to the highest-scoring gold winning entry from the campaign categories, while the agency or digital service provider with the highest accumulated points from the awards will be bestowed the title of Digital Impact of the Year.
Find out more about d Conference and d Awards.