DAMANSARA: Sennheiser Electronic Asia Pte Ltd considers Malaysia as one of the valued markets in the region and made the country as a prototype testing ground for the company's next sound system technology which is expected to launch next year.
Sales and marketing director for pro audio solutions Roland Lim said Malaysia is one of the three countries apart from Indonesia and Singapore that Sennheiser chose for the prototype testing.
"Malaysia is very close to Sennheiser and we value the relationship that we have with our partners and stakeholders here such as Radio Television Malaysia (RTM), TV3 and Istana Budaya."Before we launch the product officially, we would like to hear the feedback from the people in the scene," he told the New Straits Times after the launching of EW-DX digital wireless microphone series.
He added that Sennheiser is the number one in the broadcast market with a market share of over 95 per cent due to its strong demand for camera based microphones.
On sales performance, Lim said Senheiser has been registering record high sales almost every month since last year not just in Malaysia but globally.
He said this is underpinned by the company's decision to manufacture the parts and equipment for the products to which he said the supply chain disruption during the pandemic did not impact the company production.
Sennheiser through its long time distributing partner, Acoustic and Lighting System Sdn Bhd (A&L System) which is also the company's servicing partner for the music industry and professional market. A&L System business development director Michelle Yeo said since the economy reopened last year, the event segment has been flourishing again, and demand for microphones has increased due to shows and events.
"We also work closely with government agencies like RTM to facilitate the equipment upgrade, however due to state polls, the progress has been stalled and we are hopeful that business will go back to normal post-election," she said.