KUALA LUMPUR: Invictus Blue Group has appointed Jo Yau as its group chief executive officer which came into effect on May 15.
Invictus said it is accelerating its transformation agenda with the appointment of Yau, promoting its commitment to women in leadership, being more client-focused as well as pivoting the company to be more technology and artificial intelligence-focused.
"We are delighted to welcome Jo Yau to the leadership team at Invictus Blue Group. Her track record of success and diverse skill set make her an invaluable asset as we continue to expand and evolve.
"To be honest, whilst we are doing many things right - there are things that we can do better as a company and as a Group - and I have faith that Jo is the person to lead us there," said Invictus president Keith Miranda.
Having previously worked at senior levels in GroupM and ZenithMedia, Jo has managed a portfolio of blue-chip and international brands such as Maybank Group, Toyota, Emirates, American Express, HSBC and Volvo.
In addition, she served as general manager at Grey, which emerged as the top agency in Malaysia, winning prestigious awards including Cannes Lions and Kancil Awards.
Yau also held a dual role in Malacca Securities, serving as chief marketing officer there and chief commercial officer at its subsidiary MULA Advisory.
"It's truly an honour to come back home as the new group CEO. With the solid foundation laid by our late president Gerald Miranda over the past 30 years, I see this as an opportunity to lead the team into the next chapter. I'm excited to apply my experience and expertise towards fostering innovation, driving growth, and facilitating transformation within the company," she said.