KUALA LUMPUR: Pos Malaysia's partnership with its marketing partner Nuffnang Sdn Bhd has been recognised with industry accolades for their collective digital growth efforts at the recent Malaysian Digital Association's (MDA) Awards 2024 Presentation.
Nuffnang is an influencer marketing arm and a wholly-owned subsidiary of Xamble Group Ltd (Xamble).
Pos Malaysia group chief marketing, communications, and sustainability officer Fiona Liao said that Pos Malaysia's partnership with Nuffnang empowered the company to leverage the strengths of influencer marketing and digital engagement, enhancing our brand presence and strengthening customer loyalty.
Liao said this recognition underscores its commitment to elevating Pos Malaysia's marketing efforts.
"We are dedicated to leveraging innovative strategies and partnerships to build trust and enhance our service offerings, ultimately driving growth and customer satisfaction.
"Our focus remains on continuous improvement and adapting to the dynamic digital landscape in line with our relentless pursuit of excellence to deliver impactful campaigns that resonate with our audience," she said.
Recognised for the branded campaign categories – 'best influencer marketing campaign' and 'best business-to-business (B2B) marketing campaign' – the campaign focused on breaking negative social media sentiment and generating positive stories.
Xamble Chairman Ganesh Kumar Bangah Ganesh Kumar Bangah said the campaign involved a mix of macro-influencers, micro-influencers, and seeders, resulting in a high volume of postings across Instagram, TikTok, and Facebook.
"The strategic use of influencers and high-volume postings helped tilt algorithms for Pos Malaysia's benefit, leading to viral videos and a significant positive shift in consumer perceptions," said Ganesh.
Meanwhile, the B2B marketing campaign was aimed at attracting local SME owners by showcasing Pos Malaysia's superior delivery coverage and technological integration with its customers.
"The campaign's success demonstrated the effectiveness of influencer marketing with Pos Malaysia's tailored packages and reliable courier services," added Ganesh.
The Xamble-Nuffnang group today has a strong presence in Malaysia, Singapore, and Taiwan, serving over 300 brands and collaborating with more than 20,000 creators, reaching an audience of over 20 million consumers.