KUALA LUMPUR: About 200 people set out on a financial exploration adventure as part of the Affin Treasures Trails, walking and taking public transport through the city.
The event hosted by Affin Group around the city centre involved 50 teams comprising clients and media representatives, as well as 50 Affin staff members.
This innovative project, with the theme "Navigating the Financial Frontier," skillfully combined research, collaboration, and financial literacy.
Affin Bank Berhad group treasury executive director Hanif Ghulam Mohammed said Affin Treasure Trails
received an overwhelming response and active participation from clients and staff members.
He said the event is a groundbreaking approach to financial education and community engagement.
"By gamifying the learning experience and integrating it with Kuala Lumpur's vibrant urban setting, we have created a platform that not only educates but also excites participants about the world of finance, coupled with Affin product knowledge.
"Importantly, this initiative is a key part of our AX28 plan's strategic pillars of unrivalled customer service and responsible banking with impact, demonstrating our commitment to creating value for our stakeholders, community, and environment," he added.
According to Hanif, the use of public transportation in Affin Treasure Trails was a deliberate choice that aligns with the bank's commitment to sustainability and showcases how modern financial districts like TRX are seamlessly integrated with efficient public transit systems.
"By encouraging the use of public transport, we are not only reducing our carbon footprint but also promoting sustainable practices among our participants.
"This is a tangible example of how we are incorporating environmental, social, and governance (ESG) principles into our activities," he said.
As the excitement and shared experiences from this unique treasure hunt continue to resonate, Affin Group is poised to build on this success.
The group stands firm on its commitment to redefining the boundaries of finance through innovative events and educational experiences that strengthen client relationships and promote financial literacy in an engaging, interactive manner.