KUALA LUMPUR: Affin Group Bhd has launched Affin Diventium Private Banking which offers wealth management solutions and financial advisory for the ultra high net worth individuals and their businesses.
The private banking is for individuals with investable assets of RM2 million or more.
Key value propositions of Affin Diventium include personalised private banking client services, solutions for business aspirations, curated private banking financial solutions and tailored investment portfolio analysis.
Customers also get exclusive access to private events, luxury brand collaborations and invitation-only seminars.
"Affin Diventium Private Banking represents more than just a new segment, it is a quantum shift in how we approach private banking. We are crafting experiences that resonate with the unique aspirations of ultra high net worth clients, including their businesses," said Affin Bank Bhd president and group chief executive officer Datuk Wan Razly Abdullah.
The group also introduced its luxurious asset financing which provides access to premium options and enables clients to acquire and manage high value assets, such as yachts with ease and flexibility.