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Nestle Malaysia eyes greater ties with Media Prima

KUALA LUMPUR: Nestle (Malaysia) Bhd and Media Prima Bhd are exploring new ways to enhance their collaboration and elevate their partnership in 2025.

Nestle Malaysia chief executive officer Juan Aranols expressed enthusiasm about the future of the long-standing partnership, highlighting the shared commitment to bringing great products to Malaysians. 

"Next year is significant for Nestle Malaysia and Milo as we celebrate over 75 years in Malaysia. The celebrations will begin soon, with Milo Breakfast Day returning on Jan 19. We look forward to everyone joining us for this special occasion," he told reports after a corporate visit to Media Prima's office here today.

Aranols noted the enduring partnership between Nestle and Media Prima over the years, citing impactful collaborations such as the "Gaji Seumur Hidup" campaign.

He described it as a remarkable initiative that not only fulfilled the dreams of many Malaysians but also supported numerous non-government organisations and deserving organisations contributing positively to the community.

Nestle's commitment to providing quality products to Malaysians dates back over 100 years ago.

The company began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, due to growth and expansion, made a move to Kuala Lumpur necessary in 1939.

Today, Nestlé Malaysia operates six factories and employs more than 5,000 employees nationwide, producing over 500 Halal-certified products.

Many of Nestle's key brands have now become a part of Malaysian households for generations including Malaysian favourites such as Milo, Maggi, Nescafé and Kit Kat.

Also present during the visit were Nestle Malaysia chairmanTan Sri Wan Zulkiflee Wan Ariffin, Media Prima chairman Datuk Seri Syed Hussian Aljunid, Media Prima group managing director Rafiq Razali, Media Prima group deputy managing editor Farrah Naz Abd Karim and Media Prima Television Network group editor of news and current affairs Azhari Muhidin.

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