KUALA LUMPUR: Verified brands and authorised distributors on Shopee Mall have reported a 59 per cent increase in revenue year-to-date, along with a significant rise in daily orders compared to the same period last year, thanks to the Shopee Affiliate Programme.
The programme's effects were particularly highlighted during Shopee's recent 10.10 Brands Festival, where nearly one million Shopee videos were generated, resulting in an impressive 36-fold increase in sales for new Shopee Mall sellers compared to typical shopping days.
This surge has enabled local brands to connect with a wider, more engaged audience.
Shopee Malaysia head of marketing and business intelligence Tan Ming Kit highlighted Shopee's dedication to empowering local brands by connecting them with the right audiences.
"Shopee strategically matches affiliates with local brands based on personality, audience demographics, and unique brand alignment, helping sellers reach the right customers with greater impact.
"Coupled with powerful tools like Shopee Live and Shopee Video, this approach allows brands to amplify their reach, grow sales, and foster deeper connections, building credibility and contributing to the local economy," said Tan.
Influencer-driven marketing, combined with the effective utilisation of tools like Shopee Live and Shopee Video, has propelled Malaysian brands to new heights on Shopee Mall, with local brands dominating various categories.
HABIB reigns supreme in the jewellery market, while Panda Eyes leads in Muslimah fashion. Dr. Cardin has solidified its position as the go-to brand for comfortable footwear.
In the home & living sector, TTRacing from Perak dominated with its popular gaming chairs.
"Collaboration with influencers via Shopee Affiliates has driven new traffic, contributing 30 per cent to our monthly sales. This strategy has doubled our orders in six months and boosted sales by 188 per cent. We're committed to leveraging these tools for even greater success," said TTRacing founder Henry Ting.
In celebration of the contributions made by Shopee Affiliates, Shopee will host the inaugural Shopee Superstar Awards on October 29.
This event will honour creativity, innovation, and dedication in driving brand growth, recognising the vital role these affiliates play in enhancing Malaysia's e-commerce landscape and contributing to the economy.