KUALA LUMPUR: Novartis Malaysia's commitment to changing the treatment paradigms of cardiovascular disease (CVD) outcomes in Malaysia was recognised at the recent regional level Marketing-Interactive PR Awards 2024.
The winning campaign, titled "Bending the Curve of Life: Changing the Treatment Paradigms of Cardiovascular Disease in Malaysia," won gold in the category of Best PR Campaign under healthcare and pharmaceuticals.
It beat out tough competitors from across Southeast Asia, South Asia and Oceania regions.
The campaign ingeniously integrated various communication channels, including digital media, traditional advertising, and community engagement initiatives.
"Novartis Malaysia aims to empower individuals by equipping them with crucial knowledge about CVD risk factors, prevention measures, early detection, and innovative treatment options," it said.
The hallmark of the campaign lies in the introduction of six innovative initiatives, laser-focused on raising awareness of cholesterol risk factors among Malaysians.
To achieve this, Novartis Malaysia forged 14 continuous and collaborative partnerships across government agencies, healthcare professionals (HCPs) and the public.
Mohamed Elwakil, country president of Novartis Malaysia said the award serves as a testament to Novartis Malaysia's dedication in championing cholesterol awareness and transforming CVD management.
"We believe that by fostering sustainable partnerships within the healthcare ecosystem, we can inspire collective action and drive meaningful behavioral changes towards achieving optimal heart health," he added.
Melissa Hon, country communications and patient advocacy head, said the prime objective of the campaign was to enhance Malaysians' understanding of the risk factors associated with an 'invisible' disease.
"By utilising innovative communication channels and engaging communities, we have educated individuals about risk factors, prevention and treatment options," she added.
Hon said the achievement highlights the exceptional belief, collaboration and unwavering commitment of all stakeholders to bring their "A" Game to take on a particularly challenging disease area.
"We extend our gratitude to our partner agencies, Acendus Communications, Afterhours Events & Marketing Services, and Eyescream Productions in supporting our purpose of improving and extending the lives of over 32 million Malaysians," she said.