KUALA LUMPUR: Jaguar Land Rover Malaysia won the Retailer of the Year title for its service and dedication to customers during the 2020/21 Jaguar Land Rover Retailer Awards.
Sime Darby Auto Connexion (SDAC) was declared the overall winner, scoring the highest points in two out of three categories. This is the second time SDAC made it to the top, with 2016/17 being the first time it was also named Retailer of the Year.
"Sime Darby Motors has always been committed to pursuing excellence in providing world-class services to our customers.
"I'm extremely proud of the team at Jaguar Land Rover Malaysia. Their hard work, dedication and passion have certainly made an impact in the automobile retail business," said Sime Darby Motors Retail and Distribution for Malaysia managing director Jeffrey Gan.
The retailer challenge which started on April 1, 2020 and ended on March 31 this year, acknowledged the synergy between three Malaysian entities, namely Jaguar Land Rover (Malaysia), Sisma Auto dealerships and Sime Darby Auto Connexion in coming out on top in the regional award. Sisma Auto dealerships came in as runner up for the awards.
"We want to applaud the efforts of all our employees, particularly those from marketing, sales and customer service, who strived to put their best foot forward during this challenging market situation to drive the business.
"Thanks to the effective teamwork from all three departments, they have set a new benchmark that will be a tough act to follow, although I am confident that they will continue to excel," said Jaguar Land Rover Malaysia managing director Syed Ahmad Muzri Syed Faiz.
"It is only fitting that we attribute this remarkable accomplishment to all employees of Jaguar Land Rover Malaysia," he added.
The Jaguar Land Rover Retailer of the Year award measures all aspects of each outlet's performance, including marketing, sales and customer service, staff training and retailer presentation to ensure that it stands out from other retailers.
Each category has nine to 12 different criteria, and the award is considered the most prestigious of its kind in the industry, given its regional standing.