CAROUSELL, in partnership with Unilever Food Solutions, has announced the launch of #TetapBuka Online Ramadan Bazaar, to give a platform to local business owners to sell their food items during the fasting month.
It said #TetapBuka rally Malaysians to support the smaller F&B establishments within their area, especially during this time when the Movement Control Order (MCO) is enforced and vendors are unable to set up their stalls at physical Ramadan bazaars. By using filters inbuilt within the Carousell app, users are able to search within a 10km radius of their location to narrow down the food vendors nearest to them.
Unilever has connected Carousell with thousands of F&B businesses onto the marketplace to host the online bazaar. The onboarding process will ensure that business owners who have not had prior experience with online operations are still able to list on Carousell for increased visibility.
With the Carousell listings, F&B owners will be able to provide on-demand takeaway services without having to pay a premium or commission to external vendors, and Carousellers will be able to conveniently and directly support the local F&B establishments near them. Interested F&B outlets may list on Carousell following these guidelines: https://my.carousell.com/s/tetapbuka-let-s-support-our-local-f-bs-11742.
"In these uncertain times, we at Carousell stand together with our community of Carousellers to lend a hand to help small F&B businesses sell their food items during Ramadan. We know Malaysians are very proud of our food and we are glad to bring a platform to local F&B owners like Makcik Kiah to sell their homemade delights to a larger audience thanks to this partnership with Unilever Food Solutions, an expert on food. Let's continue to uplift one another's spirits and show our #kitajagakita spirit as we are all in this together," said Carousell Malaysia's country head, Tang Siew Wai.
Unilever Food Solutions' managing director of Malaysia and Singapore, Ivan Lu, said, "We are excited to be part of this collaboration to tap into the e-Commerce platform with Carousell in creating business opportunities for food sellers and establishments during Ramadan. We will share our expertise on food safety, delivery, profit protection and immunity-boosting menus with the local food sellers through this partnership. Beyond that, I believe that to many Malaysians, it's not just about buying food at Ramadan Bazaars but this itself is like a tradition to be celebrated whenever the fasting month arrives, and we are excited to be able to give this back to Malaysians in a unique way this year."
The #TetapBuka Online Ramadan Bazaar is part of an ongoing initiative between Carousell and Unilever to support local F&B establishments during the MCO, which will be ongoing until April 28.