MANY see next generation technologies as one of the solution vectors for the global challenges of the 21st century and are critical to solve large problems faced by this world - such as now. The pandemic has almost immediately changed the way we function, how we consume information and lifestyle related content too.
Online audiences are increasingly turning to mobile and web applications for live video for sports, entertainment, education, as well as for work too. Today, viewers require higher-resolution content and smooth video playback no matter where they are or what device or application they are using.
This is where services like Amazon Interactive Video Service (Amazon IVS), a new fully managed service that makes it easy to set up live, interactive video streams for a web or mobile application, helps organisations by providing solutions to meet consumers' high expectations.
Using the same technology that powers Twitch, one of the most popular live streaming services, Amazon IVS is able to balance loads and handle usage spikes to manage the huge peaks in demand from viewers.
Setting up the infrastructure to keep pace with consumer demand for live video is complex, time consuming, and expensive and Amazon IVS removes the cost and complexity associated with setting up live, interactive video streams, allowing customers to focus on building engaging experiences for their viewers.
AWS' APAC head of business development, media and entertainment, Shweta Jain, during a virtual group interview session, shared how Amazon IVS has assisted Disney+, Hotstar, and Netflix, among others to fully managed service that makes high-quality, live-streaming video available to viewers around the world with latency that can be less than three second while solving expectation of interactive live streaming too.
Leveraging AWS's fault-tolerant, highly performant infrastructure, "...the Walt Disney Company has been able to rapidly expand Disney+ to 59 countries" across North America, Europe, Asia Pacific, and Latin America with 100 million subscribers only 16 months after launch in November 2019.
AUTOMATE ANALYSIS
Next Generation Technologies and latest business strategies are coming fast. They are already influencing global trade, and their impact will grow in the years ahead. Some are evolving at a rapid pace, some will take longer to grab hold. But all will have an impact on the way we work and on our economy, culture, environment, health and well-being.
With Amazon Rekognition, users can quickly add a wide range of pre-trained computer vision APIs to their applications within hours, without the need to collect data and build computer vision models from scratch.
Amazon Rekognition is a fully managed service that can automatically scale up and down based on business needs without the need to build and manage its own machine learning (ML) infrastructure for a quick delivery of reliable, scalable, and secure applications powered by computer vision.
It makes it easy to add image and video analysis to applications using proven, highly scalable, deep learning technology that requires no machine learning expertise to use.
"With Amazon Rekognition, you can identify objects, people, text, scenes, and activities in images and videos, as well as detect any inappropriate content," said Jain, adding that it also provides highly accurate facial analysis and facial search capabilities that you can use to detect, analyse, and compare faces for a wide variety of user verification, people counting, and public safety use cases.
Adding to it, AWS' chief technologist, Dean Samuels, said, with the Amazon Rekognition Custom Labels one can identify the objects and scenes in images that are specific to one's business needs.
For example, building a model to classify specific machine parts on the assembly line or to detect unhealthy plants, the programme takes care of the heavy lifting for you, so no machine learning experience is required.
Asia Pacific University is one close-to-home use case example for AWS' next-generation technology to solve its problems. The university increased its ability to innovate and rapidly deliver new solutions for students by using AWS. Located in Kuala Lumpur with overseas campuses in Sri Lanka and India, the university uses a variety of services from AWS including AWS Lambda to run its new applications, Amazon Alexa in classrooms, as well as Amazon Rekognition in examination halls and more.
KEEPING THE CONNECTION
When the pandemic first struck us last year, almost all workplaces were disrupted and forced to set up a remote working environment overnight.
Helping many to solve the disconnection issue that comes with remote working between enterprises and their customers is Amazon Connect.
Amazon connect is an easy-to-use omni-channel cloud contact centre that helps users provide superior customer service at a lower cost. Built over a decade ago, Amazon Connect gives businesses what they need - a contact centre that would give its customers personal, dynamic, and natural experiences.
Amazon Connect offers real time as well as historical analytics. It utilises natural language chatbots, Interactive Voice Response (IVR), and automated customer voice authentication making sure despite the disconnectivity created by the pandemic, this solution keeps everyone closer than ever.
Among companies that utilises Amazon Connect includes world's largest submarine sandwich chain, Subway, GE appliances, and IT company, Fujitsu.