KUALA LUMPUR: Adobe launches a unified task-based, web and mobile product, Creative Cloud Express. The new product helps creatives to create and share rich multimedia content — from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
"Everyone has a story to tell and it's our mission to empower everyone to express their ideas," said Adobe's chief product officer and executive vice president, Creative Cloud, Scott Belsky.
Empowering people to create and communicate has always been core to Adobe's mission of changing the world through digital experiences and the Creative Cloud Express makes it possible for everyone, independent of skill level, to make something great.
From students to social media influencers to small business owners — whether they're making a school presentation, sharing experiences with friends on social media, growing a business, or building a brand, people want to express their ideas, everyone is a creator with Creative Cloud Express.
"In this unique time, where millions of people are building a personal and professional brand, we're excited to launch Creative Cloud Express as a simple, template-based tool that unifies the creation, collaboration and sharing process so anyone can create with ease," added Belsky.
As a growing number of individuals and businesses look to monetise their content, goods and services online, many are looking for easy-to-use, template-driven tools to promote their products and themselves—the Creative Cloud Express enables drag-and-drop content creation, empowering every user to express creativity with just a few clicks.
Creative Cloud Express offers thousands of high-quality templates, 20,000 premium Adobe fonts and 175 million licensed Adobe Stock images. It leverages on Adobe Sensei, Adobe's powerful AI/ML framework, and the cutting-edge technology behind Adobe's flagship applications like Photoshop, Premiere and Acrobat.
With advances in artificial intelligence, cloud and web technology, we're entering an exciting new chapter for creativity on the web. The web provides a ubiquitous platform to make creativity more accessible to all creators. While it has been an incredible medium for consuming and sharing content, it's rapidly becoming a powerful platform for content creation and collaboration.
"With Creative Cloud and Creative Cloud Express, we are meeting the demands of all creators and catalysing the creator economy. Creative Cloud Express is the start of a brand-new journey to introduce first-time
creators to Adobe creative tools while adding significant value to our current Creative Cloud subscribers," said Adobe's chief business officer and executive vice president, David Wadhwani.
For all Creative Cloud subscribers who already use the flagship applications, Creative Cloud Express adds significant value to the ideation process from creating mock-ups to ensuring brand consistency to publishing content on social media.
PRICING AND AVAILABILITY
The Creative Cloud Express is free to start and available immediately to everyone on the web at adobe.com/express and as a free app from the Microsoft Store, Google Play Store as well as Apple App Store.
Creative Cloud Express is included with Creative Cloud All Apps and flagship single-app plans over US$20 (RM84.70) while the premium plan with additional features is available for US$9.99 per month.
Creative Cloud Express for Enterprise and Teams is coming in 2022.