Korean Brand AHC has its new Essential Eye Cream for Face, designed to slash your skincare steps. Rich in texture and refreshing, the cream seeps into the skin to lock in moisture.
The company says with this, there is no longer a need for a "12-step routine and endless layering of products".
Packed with peptides, vitamins and amino acids, this formulation is infused with high concentrations of ingredients, suitable to use both around the eyes and face as a total skin moisturiser.
This concentrated Eye Cream for Face is a revolutionary 2-in-1 moisturising cream packed with firming and nutrient-rich ingredients as the ultimate solution for your face care. It contains 12 peptides, vitamins and amino acids to boost skin resilience and has seven plant proteins to help firm the skin.
In the skincare routine, eye creams are known to have the highest concentration of ingredients and the most advanced technology. AHC believes that this expertise should be applied to the entire face, hence, this product.
AHC Southeast Asia brand manager Stephanie Ko says in these stressful times, consumers appreciate the value of simplifying their skincare down to the essentials.
"It is no surprise that "skinimalism" and "skip care" are the growing beauty trends. Malaysian women are seeing trends in minimal to no make-up, glow-getting skincare products and looking close-up ready on and off-screen," she says.
"We want women to experience a luxurious Korean aesthetic skincare ritual at home,"
This cream can be used alone or as a special nourishing treatment. Smooth on a thin layer as an overnight soother and wake up to better-looking skin.
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