Malaysian modest wear provider, Zucca sees a solution to this in real-time fashion. Leveraging social commerce algorithms, SEO keywords, and live customer feedback, Zucca, a local modest wear provider, offers real-time approach so brands can monitor customer insights.
This, in turn, will allow brands to curate clothing based on current trends or buying patterns.
Zucca co-founder Erica Yap provides an example: "Let's say, there are two types of tops; a checkered long blouse and a floral cotton blouse. The magic of real-time fashion is that it helps us compare the sales and reviews between these two items to understand not just what customers prefer, but why,"
"It could be that more customers like the floral blouse for its retro vibes or comfier material! Once we zero in on that, we can then immediately start producing more of this design to respond instantly to what customers want,"
With the ability to turn fashion trends into clothing collections in a matter of days, Zucca says it focuses on creating inclusive modest clothing that cater not only to the large demographic of modest women in Malaysia but the increasingly fashion-forward group among these women as well.
As part of this business approach, Zucca also works actively to empower local small and medium manufacturers, collaborating with them to produce small 'prototype' batches to get initial feedback.
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