SUNSILK, in collaboration with Mydin Malaysia, recently concluded its "Unlock Possibilities, Empower Dreams" campaign, raising RM100,000 for Women of Will (WOW), a non-profit organisation committed to empowering women and their communities through entrepreneurial and community development programmes.
WOW executive director Lakshwin Muruga says B40 women face numerous challenges, from managing households to generating income that supports their families.
The Covid-19 pandemic exacerbated these challenges, with up to 70 per cent of B40 women entrepreneurs experiencing a reduction in their income. Their lack of working capital and essential skills for effective online competition underscores the need for skills development and business capital to establish sustainable income sources that can improve their living standards.
"We believe in unlocking possibilities for girls and women everywhere. We are honoured to support WOW and are committed to helping them empower women living in poverty by providing essential skills and knowledge to develop sustainable and profitable businesses for themselves and their communities. We hope this contribution will pave the way
towards financial independence and a brighter future," says Sunsilk marketing lead Natalie Goh.
The funds contributed by Sunsilk will support the development of entrepreneurial skills and community leadership among 350 women across more than 20 rural communities from Sook in Keningau, Sabah.
The entrepreneurship skill development will include training modules, group coaching and a support system. WOW will also identify and enhance the leadership and project management skills of current entrepreneurs through modules from its Community Leadership Development Programme.
By nurturing leadership skills, WOW aims to build a network of capable leaders who can drive sustainable development and foster community empowerment and cohesion.