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#BEAUTY: "Island Girl Make-up" for that beach-inspired look

WHAT could be better than a subtly tanned, back-from-the-beach complexion?

But if the weather's grey and you're stuck in the city, social media users have found the solution with the "'Island Girl Make-up" trend. This beauty look is designed to recreate the radiant, healthy glow of island life.

Not everyone goes on vacation, let alone to the beach. But that doesn't mean you can't emulate the various benefits of this kind of summer lifestyle, say social network users. As in previous years with the "Tomato Girl", "strawberry make-up" and "fruit make-up" looks, social media users are on a mission to recreate that coveted sunkissed look with make-up. And the idea is to keep it as natural looking as possible -- or as much as you can, given that it's all created with make-up. This means avoiding the caked-on effect, and relying on techniques that embellish the skin rather than conceal imperfections. Similarly, the focus should be on lightweight product textures.

That's precisely the name of the game with the "Island Girl Make-up" look, which aims to recreate the aesthetic aesthetic of those who live all year round on an island -- and therefore presumably in the sun -- or, at the very least, who go there on vacation. As you'd expect, the result is a subtly golden complexion, with a pinkish tinge to the cheekbones and bridge of the nose for a slight sunburn effect (make sure you apply sunscreen to your face to avoid this inconvenience in real life). This beauty look is designed to make your skin glow, whether or not you're going on vacation.

As you'd expect, there are all manner of tutorials on how to recreate this summer make-up look, which is fast becoming this season's key aesthetic. As is often the case, the techniques used are many and varied, but in all cases, the aim is to give yourself that luminous, radiant look you get from spending time in the sun.

Before starting on the make-up, it's essential to prepare your skin. As well as cleansing the skin and applying a serum as required, it needs to be deeply nourished with a day cream, if possible one with an SPF to protect against the sun's harmful rays. Once this first step is complete, conceal any redness with a concealer, but only in small touches to preserve the natural effect, then work on the complexion with bronzing powder and blush -- the centrepiece of this beauty look. A touch of mascara and lip gloss finish off this look.

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