CYBERJAYA: Little Siti Aafiyah Khalid may only be a toddler, but her business-minded parents are slowly "exposing" her to the business world with the launch of a children nutritional product named after her.
Called Aafiyah Nutri-Jelly Drink from BeauKids by BeauSiti X WonderLab, the product will also see the daughter of Datuk Seri Siti Nurhaliza Tarudin as the product ambassador.
"For Aafiyah to be 'selling' this drink mirrors my own experience having to sell traditional kuih when I was a kid growing up," said Siti Nurhaliza at its launch at Skyglass Designer Event Hall here today.
Siti Nurhaliza said that expanding the range of products from their company was a natural move.
"As a parent myself, I'd like to explore the possibility of developing more nutritional products for children too," she said.
Asked if Siti and her husband would consider allowing their daughter to endorse brands apart from those from their own stable, Datuk Seri Mohd Khalid Jiwa responded: "It hasn't crossed our minds yet to do so. We'll just concentrate on building our own branding with Aafiyah for now."
At the event, the proud parents also threw an early birthday celebration for Aafiyah. She turns three tomorrow.
Siti Nurhaliza, who is eight months pregnant, also released her latest single, a newly-arranged medley of traditional children's folk songs titled Medley Klasik Siti 1. It is available on all digital platforms.