KUALA LUMPUR: In a momentous celebration of International French Fry Day, McDonald's Malaysia and KL Tower united in a dazzling display that illuminated the Kuala Lumpur night sky with "The Tallest French Fry in Malaysia" yesterday.
From 8pm to 11.59pm, the iconic KL Tower served as the perfect canvas in transforming into a larger-than-life McDonald's French Fry, symbolising the unity of two beloved icons that hold a special place in the hearts of Malaysians.
Powered by Malaysians' love for this iconic snack, the event served as a tribute to the unwavering popularity of the McDonald's French Fries amongst Malaysians, young and old.
The collaboration between McDonald's Malaysia and KL Tower was made even more special with the addition of Malaysian music icon, Datuk Sheila Majid, who brought her own brand of musical magic to this momentous celebration.
As the face of the event, Sheila, who has made a mark in the region and brought recognition to Malaysia, helped celebrate these beloved icons loved by all Malaysians by infusing her unmatched musical talent and charm to create an unforgettable experience.
"We are thrilled to partner with KL Tower for this special celebration. This collaboration gives us an opportunity to celebrate Malaysians' enduring love for the McDonald's French Fries, their unwavering pride in KL Tower, and the timeless melodies of Sheila Majid.
"The event is a heartfelt tribute and expression of gratitude to our loyal customers, as we strive to create unforgettable experiences that celebrate the joy these icons bring to Malaysians' lives," said McDonald's Malaysia's vice-president and chief marketing officer, Melati Abdul Hai.
In recognition of its creative and one-of-a-kind approach for the celebration of International French Fry Day, McDonald's Malaysia also received a nod from the prestigious Malaysian Book of Records for "The Tallest French Fry in Malaysia".
The Certificate of Achievement was presented by Malaysia Book of Records' chief marketing officer, Jwan Heah Yeow Hooi to Melati during the event.
"The recognition from the Malaysia Book of Records affirms our commitment in finding new and creative ways to engage with Malaysians from all walks of life.
"It also showcases McDonald's dedication to serving not only delicious food, but creating feel-good moments for our customers.
"This would not have been possible without the continued support from Malaysians across the nation," said Melati.