Before watching a movie, many people first check the length of the film they're about to see.
Surprisingly, the majority of audiences aren't necessarily keen on short productions.
On the contrary, more than 70 per cent believe the perfect length for a movie is between two and three hours.
Between the success of miniseries and short-form videos on social networks, our attention spans appear to have plummeted.
Despite this, people continue to prefer longer formats when it comes to movies.
According to a YouGov survey of audiences in 17 countries, 71 per cent of those questioned said the ideal length was between two and three hours.
This trend is particularly pronounced in the United Kingdom, where 84 per cent of respondents held this opinion, followed by Australia (76 per cent), Singapore (75 per cent), the United States (75 per cent), Denmark (75 per cent), Canada (74 per cent), Italy (72 per cent) and Sweden (72 per cent).
Meanwhile, shorter formats of between 30 minutes and one hour are particularly popular in Indonesia (28 per cent), Hong Kong (27 per cent) and the United Arab Emirates (24 per cent).
In Europe, Spain (21 per cent), Italy (19 per cent), Poland (18 per cent), Germany and France (17 per cent) are among countries with the greatest interest in movies running for 30 minutes to an hour.
Respondents in the US and the UK were less inclined to enjoy very short films, with 10 per cent and 8 per cent respectively preferring this format.
Even more surprisingly, around 1 in 10 respondents in Hong Kong (8 per cent) think films should last less than 30 minutes.
Audiences in Indonesia come second at 6 per cent, followed by those in India and in the United Arab Emirates, where 5 per cent said they prefer this format.
The data was based on surveys of adults over the age of 18 in 17 markets, with sample sizes ranging from 511 to 2,051 for each market.
All surveys were conducted online in May.