KUALA LUMPUR: Malaysia has set a benchmark for watching YouTube compared to the rest of the world.
According to Google Survey, Malaysians spend double the time watching YouTube than any other nation on earth.
It revealed that most Malaysians spent time on the streaming site listening to music, watching movies and “how to fix” shows.
Malaysians also scored high on multitasking — browsing smartphones while watching television.
The survey carried out last year showed 92 per cent of Malaysians actively browse their phones while watching television.
Managing director for Google Malaysia, Vietnam, Philippines and new emerging markets, Sajith Sivanandan said Malaysians spent a total of 80 minutes on the site, double the global average of 40 minutes a day.
“This is because two out of three Malaysians are smartphone users, with the country being one of 21 countries worldwide where smartphone adoption is higher than computer adoption.
“It also shows they love YouTube,” said Sajith during panel discussions on ‘So who watches YouTube in Malaysia?’, here today.
Malaysians aged between 16 and 34 years-old watch the most YouTube videos on a monthly basis.
The survey interviewed 1,000 Malaysians aged 16 to 64 years on their YouTube viewing habits across mobile and desktop devices; taking into consideration their preferred viewing times, session lengths, content genres and sharing habits.